Web design has a strong impact on the user, and it can amplify your business goals or convey information effectively. 2020 is crucial for your website’s design to suit the dominating trends. So will the trends be retro or futuristic, modern or nostalgic? Here we are to list out the seven innovative web design trends which are dominating in 2020.
Black is Back:
Color is one of the important elements of web design as it conveys and influences mood, creates visual terrains for users to traverse and consolidates brand. Yet, we see a return to Black and White palettes which are impressive and daring. Absence of colour transfers focus on to textures and shapes which opens up new experiences in the user. White gives a clean look and Black complements it with its assertiveness. Add a dash of mild color to draw the user’s focus to important areas of your website.
Natural Shapes:
While grid layouts and well organized elements were the standard for most years of this decade, there is a movement towards organic shapes. These are natural, imperfect shapes and asymmetrical and give a sense of ease and comfort. They are human and spontaneous and convey a sense of accessibility and aliveness to the user.
Whitespace Dominance:
Clean Design which offers the uncluttered look is the newest trend to watch out for. Plenty of whitespace makes it easier to read and navigate, and such websites give out a no-nonsense vibe and functional outlook. They focus the attention on what is important, clarifying the purpose of the site and its functionality – this helps the user to get things done quickly and easily.
Emphasis on Depth:
There is an increasing trend towards adding depth to design by dropping shadows and bright colors. Strategically placed gradients can also get the job done. This adds sophistication and a dash of seriousness to your website and makes it stand out of the crowd.
Non-traditional scrolling:
Newer forms of scrolling which hold the viewer’s attention and encourage him to explore more is the mantra of the day. Vertical scrolls are being complemented by horizontal scrolls and other unconventional scrolling options. This results in a better user experience leading to stickiness.
Customized Web Designs:
Increasing competition is forcing many to adopt customized web designs, rather than going for standard templates. While templates have become increasingly customizable, they are still limited and there is a risk of getting lost in the crowd of similar designs, notwithstanding minor differences. More websites are opting for a unique design built from the ground-up using hand drawn illustrations, artistic sketches and washed out images, which add a retro feel in a world of slick digital art and stand out prominently. They create a strong impression because each artist is unique and gives the website a personality of its own.
Large and Bold Titles:
Lower attention spans and the need to grab the user’s focus within seconds has resulted in an increasing trend towards bold and large headlines. These convey important messages in readable fonts accompanied by smaller-sized taglines or engaging videos which give a short summary of the website.
So, there you go! These are some of the trends that are dominating in 2020 and if you are getting ready to build your own website either to fulfill your business goals or inform the people, go ahead and try out a few of these breakthrough trends and enjoy the benefits of catching more eyeballs and getting more attention!
Source : Nispaara
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