Social media is tool for building the relationship with your audience; it is also very helpful factor in increasing all the revenue, reach and overall ROI.One of the best ways to ensure this is by tracking the right social media KPIs. You can measure dozens of different metrics on social media; you really need to worry about these following questions:
Are you reaching qualified people?
Are you engaging with qualified people?
How many of your social media fans are inquiring about your product or service.
How many of them actually become customers?
There are four main areas your social media KPIs should be focusing on:
Engagement
Reach
Leads
Conversions
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Engagement:Engagement is the area you need to be concerned with social media. Engagement measures the amount of likes, shares, and comments that reach your social updates. If you have a very large reach with low engagement is a bad sign because it shows that you don’t have a marketing message or the content that resonates. If you are reaching millions of people who aren’t interested in what you offer. In platforms such as Facebook and Twitter, engagement will play a major role on how people will grow organically and generate more leads. Facebook and twitter engagements are seen as the sign of quality and popularity. If you receive more interactions for your content, the more newsfeeds Facebook will filter it out.
The actual KPIs that you can measure will vary by social media platform, but typically include the following:
Clicks:Link clicks are very reflective of the quality of the title and the image included in your post. Of course, your fuming fans will click on everything you share, but the majority of people (especially new people) are going to click on the posts that interest them. More number of clicks with few likes and shares shows that your post got attention but they won’t deliver the exceptional quality which is needed for the viewer to engage.
Likes:Likes lead to more attention because people naturally gravitate towards things which are popular. More number of likes can signal to the platform algorithms that this particular content deserves a higher spot in search results.
Shares:Nowadays likes on the post is a passive action, where likes are good and you definitely want them, but the thing is sharing is a conscious decisions. When someone shares your posts they give a personal recommendations for their friends, colleagues and also family. Shares are the great indication for the quality of your work.
Brand mentions:Tags or the mentions show that people are having the conversations about your brand even when you are not in the room. This is one more social media KPI which really focuses on your relevance because it shows that you are maintaining on top of the mind awareness. A brand is a far more than a logo, strong brands are made up of brand story, voice, values and experiences through our online marketing services.
Reach:Reach is one of the old school marketing metric where they still remain important today. It also indicates how far your messages are actually traveling. Measuring the reach on social media may mislead at times when it only shows how many people potentially saw your posts or that it was made available.
You can measure reach by tracking the following KPIs:
Followers of fans:The total number of people who are following your brand on the social media will indicate your reach without any engagement. This is considered as the total amount of the people who could see your post and have actively said they want to.
Impressions:Impressions shows you how many times your post has been showed up in some others newsfeed or timeline, either it’s because they are already following you or it may be because of someone they know has liked or shared your content. This doesn’t mean for each impression someone actually looked at your post or even noticed it. This is just meant that they had chance to.
Traffic data:This is a very huge one. What percentage of the traffic to your website is coming from social media? If you’re investing a good amount of time and effort into your social media content, then you have to make sure that this number reflects that.
Source:https://5lines.com/
