If you are business owner or a marketer, creating a beautiful video for your business takes talent, time and more resources. Also the process can be expensive and time consuming if you are producing a video in-house or with an outside team.There’s no surprise that in this digital marketing world, video is taking content marketing by storm. Video marketing has become a top choice for some of the largest brands. But the biggest problem even after all the blood, sweat and tears to produce a final product, the promotional strategy has taken a downfall for some small businesses.There is a lot of engagement that you are missing out if you are not implementing a video marketing strategy. With video marketing quickly replacing static display advertising, it is predicted that 74 percent of all internet traffic will be from video. If you are already great at promoting your blog content, video marketing is a new beast. Including a video in your landing page increases your conversions by 80%. We being a SEO company in Bangalore have listed some of the strategies to get your video views way up.
Optimize your video thumbnail:The most important component to drive visitors to play or not play your video is by Video thumbnail. As we all know, we judge a book by its cover similarly a video with good thumbnail image, you can attract visitors to your video.
Educate your Audience:Always educate you audience in some form. Educate your audience about the benefits and features of your product. Educating audience should be the main goal of any marketing campaign. Also not only about the products, you can educate your audience on virtually anything that is related to your business or industry to establish authority and connect your business in the viewers mind. You help creating your own brand trust that makes your viewers much more likely to follow your call to action.
Optimize videos for search:No matter what, SEO is an important consideration for any type of marketing strategy. Therefore, Video SEO is also important consideration for any video you publish. Different search engines have their own multiple factors to take into account. For example, when optimizing a video for search YouTube have its own set of rules to be taken into account.
Include a call to action:There are many types of call to actions that can be included in a video. It is useless, if you present a lot of information to your users and not letting them to know what steps they need to take next. It is important for any business to include a call to action such as simply subscribe, watch more videos or download an information sheet.
Source:https://5lines.com/
