One of the toughest challenges that designers face when pitching prospective clients is winning over their trust and confidence. If your prospective clients haven’t worked with you in the past, they’ll likely have some hesitations about handing over their hard-earned cash to a stranger. To win their confidence, you need to take some extra steps to reassure them that your design work will not only be a success aesthetically, but that it will also help them to achieve their business objectives.One of the greatest tools in a designer’s arsenal for overcoming this unique obstacle is the case study.
You should create in depth case study for your work. That document should process and market your services on your website. This is better than just only having your portfolio for several reasons:
It serves as the final presentation for your project when it is time to send the final project to your client.
If you have more content on the page, your portfolio ranks higher in the search results.
By showcasing your process, you are giving clients a better idea of how you work, where it lays down their expectations for the future projects.
It gives you the more opportunity to improve your worth and also shows how you can satisfy your customer’s needs.
It helps to lead the user to contact for the new project with a tailored call to action.
Document your process:One simple way to create your case study: document your process along the way. This includes screenshots and also the photographs of your process while keeping the detailed notes of your process design decisions. At each and every stage of your project you need to make an internal revision, document it and explain why you have made that. By explaining your process in this way you will be able to keep yourself to ensure that you are making the right decisions based on your clients. Keep your notes and images in an organized way so that you can show your work in the early stages and get the feedback from your followers which helps to guide the artistic direction. This is very helpful because it will simplify the process of putting the ideas all together while making the considerations with the other creative professionals online.
Your case study doubles as your final presentation:There is also an added benefit for creating the case studies which serves as an excellent final presentation to give your client once the project is complete. This always looks different for the clients because it proves that project will perfectly align their expectations and also goals. This makes hard for them to ask for revision. If client approves this, you can use that presentation to post a detailed case study in your portfolio. Instead of sending only the final static image of the project, you can create a case study where it serves as the best impression to your client with the final result in addition of showing the steps you took to complete that.
The 5 key principles to the perfect case study:Now you came to understand the importance of the case studies, now we will explain the key elements that get your portfolio noticed and to keep the project inquiries rolling in, which means having a dedicated page on your website helps others to understand the creative process. This is not so easy task at the first because you may not have so of much experience in writing your work, but practice will get lot easier.
Provide a meaningful overview for the non-readers:Project overview is the first piece of content on the page where it allows the visitors to get additional information about your project and they get to know what is accomplished. You need to keep it very short and to the point so that browsers and skimmers will get a quick look on your project without reading the full case study. You need to provide some key information before you start to talk about your process. You need to be sure to include the problems that your clients are trying to solve so that they can talk about your process with their goals in mind. Along with the introduction you need to show the final result of the upfront before going to the starting stage of your process.
Source:https://5lines.com/
