Before getting deep into the strategies of product and services marketing let’s take look into what exactly is service marketing and product marketing.
Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment. Service marketing implies the marketing of economic activities, offered by the business to its clients for adequate consideration.The marketing of product and services differs due the dissimilarities in their characteristics. In another aspect both are inter connected to each other. Once a product has been delivered successfully it requires a service. So Product and services are inter related but the marketing strategy will differ for both.
Keyword research:Link building is very important in both the marketing strategies. The strategy to which page you want to link will be different, in service marketing you should mainly concentrate on linking to the main pages and landing pages when compared to the inner pages.But in product marketing you need to concentrate on the inner pages means the specific product page because generating traffic to every specific page is very important in generating the leads.
Mobile SEO:As the mobile SEO becoming more popular, it will be very important in both the SEO strategies. When compared to service marketing product marketing needs more of mobile SEO as people are using mobile phones for all their transactions and shopping needs.
4 and 7 Ps of product and service marketingProduct based marketing keyword research will always targets commercial and transactional keywords with the intention to sell the product to the intended customers.Keyword research for the service based marketing starts with the informational and commercial keywords, informational keywords increases the traffic to the website and commercial keywords to generate more business with the best result.
Link building:Product marketing always depends on the 4 P factors of marketing which are mentioned below;
Product – Describes which product you are going to sell, this is the most important step in deciding the roles of other 3 P’s.
Price – The valuable price of product, which is the most important factor of product marketing.
Place – Product marketing place will be decided based on the type of the product and the price the product which you are going to sell.
Promotion – Promotion of the product can be done through online or offline. Both types of promotion plays a very important role in product marketing strategy.For doing product based business or to prepare product marketing strategy the above mentioned 4 factors should be defined in the proper manner, with best specification.With the above mentioned 4 P s in service promotion there are three more P’s which plays a very important role
Product – the services you’re offering. This is “the thing” that will fulfil the needs of your customer.
Price – Has a lot of impact on the service buyer’s satisfaction level. Often, paying a higher price makes a customer more satisfied. In the service promotion price plays a very important role
Place – Place is deciding where and how the services will be available to the customers at the right time and at the right place to result in maximum advantage to the business.Promotion plays a role in the perception, the possible target audience may having regarding to your service. In most of the time online marketing fits for service promotion.
People: In service promotion the person who are providing the services will also be an important factor, but in product promotion the role of the person doesn’t matter.
Processes: Process flow ensures your customers that you are providing the best services and process mapping ensures that your service is perceived as being dependable by your target segment.Physical evidence affects the customer’s satisfaction. Often, services being intangible, customers depend on other cues to judge the offering. This is where physical evidence plays a part.
Risk management: It will be different for both products and services. With the goods/products it’s easier for the customer to predict on what they are going to receive and there will be option of return on products, so marketing of products in terms of risk management is easy and tangible.But you can’t return service, and the customer who is going to take the service take more time to decide. Marketing of the services by making the customer to trust on your services is very important. Risk is more in service marketing as it is cannot be predicted in the earliest.
Source:https://5lines.com/
