Customers increasingly moving their purchasing power and attention to the online retail so in this case how can you make sure that you are been set to deliver the most optimized experiences to the online shopper and also well positioned to increase online sales?Here in this article we are discussing how to enhance your sales through CRO, where CRO strategy can build the foundation for the growth and can differentiate you from your competitors. We have a skilled team of UI experts to craft your experiences into user friendly Responsive Web Designs.
Customers come first:Any digital experience you build has to revolve around your customers and their needs. This is where you tap into various data points such as site analytics, market research, online surveys, and focus groups for building a robust understanding of your customers and their expectations from your online store.
Build a customer centric navigation:You should say, your site navigation is aligned to the internal company structure or it prioritizes how the customers consume information?When you are transitioning from traditional business to online we observe some of the companies where they are carrying their way of doing offline business to online. Which may lead them in designing their user experience which is based on their internal teams and not on how their customers navigate through their content.
There are three main concepts you should look to test:
Reordering:Test concepts, such as reordering the navigational menu items for better alignment with the content areas where your users interact with the most. Site analytics data shows you the content areas where customers are more interested in and you can use that data to reorder the content that is highly frequented and you can remove the ones that may not be getting any engagement.
Renaming:Whether menu headers reflects how your company is been internally organised or your navigation focus on how your users search through the content?If users need to decode what your menus means then you will lose them very quickly. You need to look at the bounce and exit rates over the time; if there is an increase it’s time to make a change.
Restructuring:You need to understand how your users search through the products which help you to determine how to structure the navigation. Let us consider, your site sells all the women apparel, including shoes you can originally think that the best placement for the shoes is under the “women” category.However, when you look at the search keywords and there is a big cluster of “shoes” which is related to search query. This may indicate that whenever the shoes content is placed today it is not natural to the user and that shoes may need to branch out as separate menu item. We often design and develop an Android and IOS app development which can be effectively used for your services.
Source:https://5lines.com/
