Conversation rate is the percentage of visitors who complete a desired action on a website, during a time period. Any valuable engagement your visitors make may count as a desired action, as long as it fulfils your webpage’s goal.By measuring the conversation rates, you can find out if your pages are persuading visitors to take the action you want to take on the page. The higher the conversion rates, the better your design and copy are reaching out to qualified prospects.
Web design:Like a football, almost all the team sports, there will always be the first stringers who will play hard in order to win. We usually judge the team by how their first stringers or the front liners play. The same thing goes for the websites – web design and layout are the first stringers and it’s very natural that all the people will judge your site by its design. The websites which are having a pleasing design and layout gains more trust, so that it helps in retaining, gaining a large audience and also increasing the chances of conversion.
Content:Before asking where your potential customers are, the very first question should be asking yourself is whether your website contain any relevant information? The information may be a blog entries, landing pages, videos or photos, your sites content will always builds your identity. So, if you want more people to find you significantly valuable, prove that your products and services are worth trying.
Website speed:User experience an imperative factor in CRO. If your website speed is too slow and if takes too much of time to load- chances are there people may leave you. So, you need to make sure that your website speed is high where it does not take too much of time to load. Google strongly recommends Responsive website Design to enhance user experience and in turn increase conversions.
SEO:You need to try doing SEO. Optimizing your website to the top of the search engine results complements your CRO. If you are in the top of the search engine results, then people will automatically find you trustworthy. But, this strategy not just builds links with the aim to be on the first page of the search engine result, but to actually reach out with the other sites related to your niche or industry. You can take time to work on your on – page optimization. But make sure that your title tags, descriptions and even your images describe your services or products are and how it could be of use to them.
Content page:You should make sure that your content is not too complicated where it prompts a prospective customer to leave your website. You have to keep it straightforward and you must concise with the enough details for your audience to have different options for contacting you, instead of typical contact form. It could be a telephone number, email address or your social sites where they can reach you easily.
Team profile:Now, customers want to know who will work for them- pertaining to the people who are working behind the products or services you’re offering and trying to sell. You need to always remember that people will not just trust anonymous websites. You have to show them who you are, who your staff is, what is that you do, and how exactly can you help them.
Source:https://5lines.com/