There are more than 3 million of apps in an app store and only 30 categories. If you have built an app then you should be proud of your accomplishment because it’s a very big deal to build an app. Every mobile app developer wants their app to be ranked in the top of the play store. But the ranking of the app depends on various factors.Similarly creating your mobile app and optimizing it is very important as it also entails a proven strategy for ranking your app in the play store.
Category:Every year thousands of apps are uploaded to Google play store every year but only around 50% of the apps gets installed and used. This develops a neck-to-neck competition in app development. Another major thing that you have looked on is the category of the app. choosing the best category for your app may also gain your app to rank higher. As new and less trendy categories are less crowded, app placement becomes an essential aspect to ASO.
Organic growth:Does your app have organic downloads or have paid downloads? You can promote your app in several effective mediums such as content marketing. App social media and in-app referrals can give you more organic growth. If the users discovered your app without displaying ads across various ads networks like Google paly store and Facebook, then it is referred to as organic download. Also installs drive higher ranking of your game, which in turn drives more organic installs.
Time spent:Make an app which users love to spend time with. If they start liking your app then they spend more time every week after they have downloaded your app. The apps which have ranked as no. 1 in the play store have spent more time per user for more than an hour per week. Apps like WhatsApp and Facebook gain higher rank because of their users spending a couple of hours per day on them.
Retention:Every day 100 users may download you app, but how many of them still use the app matters a lot. They may use around 30 days, 60 days or even 90 days but afterwards? How many of them still use it? The app has maximum chances to be ranked no 1 on play store if they have the highest retention in a category.
App size:The apps with smaller size get downloaded more than large sized apps. Ensure your app fits within the storage space available in mobile devices. You can achieve in making your smaller size with the use of Lint, 9patch images, Proguard and PNG optimizers. Also Google’s algorithm will list the app among the top on its platform while small size will draw the attention of more clientele.
App Store reviews:A fast and most efficient way to rank higher in Google play store is by App reviews. Positive keywords such as ‘loved it’, ‘useful’, ‘liked it’ in the app reviews will be tracked by Google along with app store ratings. Whereas negative keywords also will be tracked by Google, so it’s better to contact users with negative reviews personally seeking out their concern and try to work on them. You can also buy app reviews from professional websites that provide services to make your app rank higher
App rating:Always consider app rating because the best apps in any category have ratings above 4.4 out of 5. Also don’t try to fake ratings and reviews as Google measures retention time of the users who gave your app highest ratings. You may also get penalize your app if Google finds out any asymmetric correlation between these ratings. Improving your product consistently can also boost your ratings. Implementing user’s feedback in your app can gain the trust of your users and in turn they may refer it to their friends also.
Look and Feel Graphics:If you want to make your app rank higher then you should also consider your app graphics and look. All graphics such as app icon, images and screenshots help your app to stand out when the search results come up. Find something which users get attracted to. And most important thing, don’t go with generic color scheme. It should be bright, compelling and inviting. Including screenshots of your app also helps user to analyse the look of your app.Expand you Audience:You want to discover your target audience first to get high search rankings. Main problem you encounter while using the app is Language barrier. So, make use of any professional service that translates the description and features of the app. However, Google automatically has translators of all the listings in the Play store. But, you can’t rely on computer translators as they may be inaccurate or don’t translate exactly the phrasing it is meant to be heard.
SEO:App description can also gain your App rank higher. Keywords are identified by Google play by app description. You will be having plenty of room to add your keywords as there is around 4000 characters for a field. You can set your keywords as your app name itself and usually such keywords can gain your app rank higher.Also you need to choose app name wisely in the play store as Google only allows 30 characters in the app name field.
Source:https://5lines.com/
