Product page is a combination of little customization and also a lot of programming, where many of them don’t differ much from whatever the options are available out of the box with their chosen shopping cart system. It’s very unfortunate, because it’s often where crucial decisions are made on whether to check out or abandon the cart. So what you can do to optimize your conversion rates on these product pages?
Improve your images:The most powerful component of the page, and yet the most neglected is your website images. Your entire business is built around the physical products, so you need to showcase that in the best possible light. The image ids the first thing where customers notice in your product and it’s a critical factor in your purchasing decisions. Moreover, many of the customers consider images it is very important when they buy.
There are three factors to a highly converting product images:
Quality:
Your images should be beautiful and should capture the essence of your product. Don’t scrimp on the image quality. If possible hire a professional product photographer.
Size:
Large and a high resolution images are trend in the web design because they look great. But in ecommerce, they allow the customers to look closely on the details and bring close to an offline shopping experience. If you don’t have space for the larger images then allow the consumers to zoom into images. In some of the sites need you to click on the images to open up a light box while other has a zoom feature on hover. We have a skilled team of UI experts to craft your experiences into user friendly Responsive Web Designs.
Quantity:
You need to have multiple images, so that your customers can have close look on each and every angle of your product. Show them close-ups photos of the real people using your products. If your product is having multiple images, sizes and colours then dynamically changing the product image consumers can get a better idea of what each and every option looks like when they pick one.
Source:https://5lines.com/
