If you are struggling to increase search traffic for your site, to improve email signups, and to get more leads, it’s possible that your bounce rate is too high. In other way visitors and customers visit your landing page & bounce off, before they give you a chance to convert them. If you want to increase the metrics measures, then you don’t want a higher bounce rate, the only thing you need to consider is a good bounce rate. The one way to increase your conversion rate is just by having more landing pages. If you are seeing higher bounce rate on your landing pages, then it’s a signal that your site and content marketing strategy need a serious redesign.Reducing bounce rate helps to boost the conversion rate. It’s very important to understand the conversion architecture, so that you can develop a clear content strategy which will grow your business. Nowadays new way of digital marketing services have emerged which involves promoting companies through digital assets.
1. Improve your content’s readability:The big reason that your customers leave your site is just because of lack of readability, where user experience begins when your content is readable and also legible. I have seen some of the blog posts where there is a lot content but no formatting.Here I have explained some of the tips to help you in content format and make it more readable.
Use subheadings to throw more light on your topic.
Use plenty of charts, images, screenshots and quotes from industry experts, where appropriate.
Bold keywords a few times (don’t overdo this).
Ask a lot of questions in your content, to give readers an invitation to participate, instead of just read.
2. Avoid popups:Most of the people said that they have still found irrelevant popups to be annoying. Most of the people hate this popups, but still the owner and the marketer are in confusion whether to use popup or not. But I won’t use popups because annoying users may lead to more bounce. Whenever people visit your site and popups may disrupt their reading & chances are there that may leave site immediately.
3. Create compelling Call-to- Action:Only few websites have a clear call to action button where it takes 3 seconds or less than to see the site, you need to be one among them. If you are attract your visitors from the headline and build interest in your content, then don’t lose them by the weak CTA. We found that many B2B companies lack in CTA so they have high bounce rate and low conversion rate. You need to optimise the CTA it should compel with the user to click and see what’s on the other side. When you are optimising the CTA each and every single element matters a lot, you may think it is small but it makes a huge difference. You should remember that call to action increases the usability. We create an effective digital marketing strategy for long term by analysing and aligning with marketing and business priorities.
4. Improve your brand storytelling:Storytelling will captivate the minds of your target audience. You need to remember that customers are wired to remember and responds to the good stories. You should recognise how the customers will read content; they’re mostly scanning a page, looking for something that stands out. It could be a subheading, a word, a term or an image. Storytelling can connect those eye-catching elements with the rest of your content.
5. Keep your blog fresh with the right content:You should always keep your blog fresh with the right content, which increases the ROI. The business which updates with the fresh blogs regularly generates more leads than those who don’t. It’s very important to differentiate between the powerful content from the right content. Before Google added the responsiveness as the ranking factor, bounce rate is been about 60%, but now sites are displaying well on the smartphones, tablet and many other mobile devices, where bounce rate is been improved(i.e. reduced).
Source:https://5lines.com/
