A recent study shows that most of all B2B marketers use content marketing strategies for gaining the exposure and also ultimately to generate revenue, but only few will believe they are effective at it. Some of the tools and strategies allow you to find out what works best for your organization.Imagine you spent entire week for writing the latest blog post and make it to perfection then share it in social media channels to get some traffic.But when you check your analytics the next day your blog post still has no traffic. The thing is you need a social media presence and a content promotion plan where it drives a new site visits and gets your content in front of the right eyes. But without a right tool it is virtually impossible to drive the traffic on the social media. Nowadays new ways of digital marketing services has emerged which involves promoting companies through digital assets.
In this article we are explaining some of the best tools for the content promotion that can help you off on the right foot.
1. Buzzsumo:This is one of the platforms which allow you to track your content performance online and also for your competitors. You can use your dashboard for tracking the specific URLs and also how their content performs over the time. Buzzsumo will allow users to set their alerts and also specific keywords, authors and also URLs. This is the best platform and also very easy to use for the marketer also for the writer.
2. CoSchedule:This is one of the tools which integrates with your WordPress blog and allows you to see the calendar for the social media and also blogging content, in one place. CoSchedule allows you to communicate with your team, to set tasks and guidelines and make your editorial planning as easy as possible. Having all this in one place it helps you to make your promotional strategy more effective. We create an effective digital marketing strategy for long term by analyzing and aligning with marketing and business priorities.
3. Mention:Mention is one of the tools which allow you to monitor what others are saying about the online business, where it tracks mentions across in 242 languages and in multiple platforms, where you can generate the analytics report of the mentions, which make it extremely effective for sharing with other users or clients. Knowing what gets talked about most online can help you to craft future content.
4. Open site explorer:Open site explorer allows you to see who has been linking to your content also you can view that information for any of the URL. This tool is a genius for promoting your content. You can have a look at who is sharing your content from the popular blogs and target them with your content. You can also share your content with them through social media reach out for an interview for your site and comment on their own content in order to get to know them.
5. Zemanta: Zemanta is one of the content distribution networks where it focuses on the premise where content is more engaging than the banner or the text ads. They also work with other content sharing network such as outbrain, AOL and also Yahoo to share the content across all the external platforms which might have much bigger audiences and also networks for increasing your content visibility.
Source:https://5lines.com/
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