Google analytics is very helpful because it offers an incredible amount of insights into your website visitor activity. Being a free tool it is not a robot or in depth as some of the paid tools such as web trends,but most of the webmaster and marketing professionals can reasonably afford the higher end solution where it gives you a plenty of information upon which you can make educated business decisions.
Keep a track on timelines of users visits:You need to look for the trends. Whether your users tend to visit your website during or after the work hours? Do they have a higher conversion rates on the weekends? Whether your outbound emails are more successful on certain days of the week?
Use advance technology for comparing organic visitors with other groups:Everyone wants to compare with the different group of users but they don’t know how, or don’t find the particular group with the standard set of that Google provides? Consider an example if mobile traffic accounts for 20% of overall traffic, but it is very difficult i.e. 62 % less effective in converting the visitors when it is compared with the non-mobile visitors. If you want to see how the organic search visitors compare with the paid search visitors then it is very easier to compare and contrast with the different groups when you want to see them side-by-side. Moreover you can currently view and compare upto four advanced segments at a time. If you are here reading this, it means you are in the right track.
Look at product performance:The E-commerce reports will enable insights into your shoppers’ journey from entry to conversion for businesses that sell products through an online shopping system. You should set up e-commerce tracking and implement the required code to utilize these reports. The Product Performance section in the E-commerce reports understands what is converting at the highest rate and allows you to analyse user interactions with products.
Create Intellect Events:It’s very helpful to know about the significant swings in the traffic conversion rates, revenue, etc. Google builds automatic alerts, but if there is any particular metrics you need to track, then you can create custom alerts as well. Consider an example, if you need to be alerted when traffic from the particular advanced segment drops by more than the 25%, and then you can set it up and be alerted by the email or by the text message.
Keep a track on all the events:Do you want to know how many times your PDFs is been downloaded, or how many times the play button is been clicked on the flash video or how many times the people play a mobile game in a single session? Event tracking will allow you to see all the kinds of the interesting moments which do not end up at a thank you or by the conformation page with its URL.
Create a custom report for all the data:If you have been frustrated to have a jump back and forth between the several reports to see the data which might think would be visible within a single report. That’s where the custom reports come in.
Track from where and why people are coming to your site:If search drive as a significant portion of your traffic, keywords reports is been an invaluable source of data, where people are searching for early stage buying information like best digital cameras where they want to see different information than people searching for late stage buying information.
Source:https://5lines.com/
