It’s difficult to know where you should be spending your time with so many different platforms to reach your audience. You can Tweet up a storm, Instagram with the best of them, and persistently curate your Pinterest boards, but if you’re not creating quality content in some form then it is for sure that your following is going to dwindle.A blog is an excellent tool not only to reach and engage with potential customers but it can also help to grow your business in a variety of ways you may have overlooked. Every business has a website from small shop, to giant corporations in today’s world. It is true that we live in an online world and if you are having a website, that alone is not enough. In today’s businesses world, blog is also needed to truly succeed in this crowded digital world.
In this article we are top 7 reasons why every small business needs a blog:
1. It helps to build a brand:Each and every business focus on branding that is one of the best ways to differentiate themselves from their competition and also to establish all important emotional connections with their customers. Once you know how to write a blog, then you can establish a platform for your business to spread the word and engage with your customers.Blog will also give you a place for creating a useful and also an interesting content for your customers so that you can promote your content in all social media pages of your business which also supports your content marketing.All this things builds your brand and also the content on your blog will give you a place to share your story with your customers.
2. You control the narrative:It’s a fact you can’t control what others will say about you on social media channels, but you can try to influence public perception by creating your own story through your business website. Blog is the one way what you create will helps to grow the business owners to get their message, mission and also personality in front of their target audience faster than the print ads or snail mail brochures. Also social icons linking to networking platforms makes sharing your content easier for your visitors who like what they see.
3. Your blog makes you an authority:When you produce content for your audience, you can dive deep into the technical aspects of your product and your industry. Also by your content you can show the depth of your knowledge. It’s also establishing a habit in your followers where they will know that your blog is the place to find the answers they’re looking for. As you grow and expand your content, this sentiment will grow too.
4. Rank higher in search:Where YouTube is the second largest search engine, Google is first. You can add video to your websites and can also increase your search engine rankings on the Google significantly. By adding a video to your websites you can actually makes a first page Google result 50X more likely.
5. Build personal relationship:Blogging connects you with your audience. Your audience has a chance to comment with their thoughts and feedback once you publish a blog. With each comment, you then have an opportunity to interact with your audience and build personal relationships.
6. Blog builds communities:When you are crafting content for your blog, your blog can stir up the conversation and also the followers where they can attract and build the communities. By doing all this you’re inviting them to join the growing community which you are creating.When time goes on, more people will sign up for your emails and comment on your post, so that you can have a steady following of customers for who hang on your every word. Your social media pages will fill up with them, but your blog’s traffic will also showcase this influx of community members. When people continuously come and visit your blog the analytics programs will show a rise in traffic. You can keep it updated with the steady stream of your content and also a consistent schedule, you can find the community support for your brand through engagements and it will grow with your company.
7. Build stronger brand affiliation and connection:By watching videos it provides both audio and visual stimulation. The mere activation of both these areas of the brain means that viewers will be more engaged and naturally it will develop a stronger affiliation and also interest in the content they’re consuming.
Source:https://5lines.com/
