The world of search just opened up not only to people who don’t want to type but those who can’t. And since search is changing, it is but natural that optimization will have to change too. How much, when and how is what we are about to find out.A lot of technology is about convenience. It works to make our life easy. Search allows us to find and connect with the things we seek out – be it businesses, products, services or just knowledge. From an optimization perspective, things seemed fairly easy a decade back. It meant we use a few keywords in the right places and things pretty much worked. With time, the algorithm grew intelligent enough to weed out those trying to game the system with keywords.And just as we figured that content and good links matters the most, in came the smartphones which brought the shift to optimizing for mobile. As of today, optimizing for ‘search intent’ seems to be the most important factor in SEO. Historically, the way we optimize has changed when the medium for search changed. So it looks like optimization will undergo another change with voice search growing rapidly.
What is Google Voice Search?:Google voice search is one of the products of the Google where it allows the users to use the Google search by just speaking on a mobile phone or computer, which means it has the device search for the data upon entering the information on what to search into the device by speaking.Today, the voice search feature allows users to tap the microphone, speak a phrase or ask a question and directly be presented with the answers.
Here in this article we are explaining some of the SEO strategies for voice search optimization in 2018:
Optimize Voice Search:The way people search for the information online is different from each other. So many people are using voice search on their smartphones, tablets or voice assistants for getting the required information. Google voice search is popular on Android devices. As voice activation and recognition systems is been utilized more, let us take advantage of this new technology as early as possible.Most of the queries will be like asking a question which means that your keywords should have a long tail and to be the actual sentence, as opposed to the keywords which may consists of some phrases and a combination of some related work. When it comes to your content you have to make sure that question inquiry and the answer are available at the same pages, as Google tends to favour those sites more, and ensures that users would be getting instant results. It surely is possible to get huge traffic if you have join hands with the Best SEO Company in Bangalore carrying out Search Engine Optimization (SEO) for your website.
Include question phrases in optimization:According to the research, many of the people while searching information in the Google add question phrases so many times. When you are optimizing your site, you have to look about all these things. What your customers would be asking for your products or the service? What who or how phrase would they use to get you as the answer?Keeping the above example, if you were to ask Google a question, it would probably be, “Who has the best Andaman vacation deal?” or “How can I get to Andaman by ship?”
Include Voice for Local SEO:For both adults and teens, navigational queries that used terms like ‘near me’, ‘nearby’ or ‘nearest’ remained on top for voice search. This means that voice will eventually have a huge impact on local businesses. In addition to this, optimizing the site for micro-data can be an advantage. Adding details like business hours, address, telephone number and user ratings can all go a long way in giving you a push on local search.
Being Mobile-Friendly is Mandatory:Mobile friendly is one of the most important things in these days because many of the people are using mobiles for voice searches so, the relationship between the mobile and voice search should be like a fish and water, but it shouldn’t be like a fish and a fisherman.If your site doesn’t meet Google’s standards, you’ll be given a set of non-specific actions to improve your site. There are a few parts to mobile-friendliness. The user interface, the tags, the code and the content. While the first three involves some amount of tech, navigation and content for mobile depend on the way you craft it. Here’s a quick guide to crafting mobile-friendly content. Chunking content with thoughtfully arranged subheads in the right flow will be the best way to create content for mobile.
Source:https://5lines.com/
