Social media has become a wide platform for everyone to explore and to connect with the world and everyone who’s anyone is either on or likely to join social media. Likewise, Instagram has become one of the fast growing platforms to explore and to follow your favourite brands. Not only to enjoy but also has it helped many business to grow their brand online. Instagram marketing can be a powerful tool if you are in a visual or a creative industry.
Instagram lets you advertise your brand with 4 advertising options such as,
Photo Ads
Video Ads
Carousal Ads
Stories Ads
About 75% of the instagrammers take action on a particular brand after being inspired from the post and according to Instagram around 60% of the people discover new products on the platform. Are you new to social media and confused on how to enhance your Instagram brand page? Here are top 10 Social media marketing strategies to enhance your business brand page on Instagram.
Concentrate on Visuals:Yes, Visuals is everything on Instagram. Users get more attracted and can easily recognize your brand from miles away if your Visuals are consistent in style and quality. Make sure to have a particular color scheme and stick to it whenever possible. Also, do not overcrowd your images with text. Your brand will be recognized easily, if you execute well.
For example, which has mastered in brand marketing is Nike. The brand always features products in a visually striking or subtle way. Their motivational images with athletes and customers are such that they are visible on every social media network they are present on and no brand or logo is required to advertise.
Hire a Professional:If you are not getting your images much attention as you expected or you are not one of the creative types, don’t worry! There is bit of an art to do this. You can employ a Social media marketing company who is much more experienced in design or photography to get your job done. It’s best to invest early as it takes a much more time to turn your followers into customers.Consider outsourcing visual assets if you already have a marketing professional who is doing good job. Consider hiring a designer if you are a B2B or sell SaaS software to help you illustrate your products or services.
Make the most of your Visuals:It is very common that brands share the same posts across all the social networks and one of the great things about images is that they are much more universal than texts. You can upload a same image to Instagram, Facebook, twitter and tumblr. You can triple your reach with the exact same image as they can bridge the divide in between.You can repurpose some images to jump start, if you already have some presence in other social networks but just remember to optimize images for each channel first.
Effective hashtag Usage:Hashtags have always been an effective way to expand your reach on the platform. Instagram lets you add upto a maximum of 30 hashtags. But, aim to use much less than that. Try using some 5 to 10 hashtags and see how well your post performs. You can then check how you have achieved your target level of engagement and how many new followers come on board.Be either entertaining or Inspirational Even after a decade of social media marketing advances and information, it’s amazing that this still needs to be repeated. Make sure your posts are entertaining or inspirational or atleast useful as your audience needs to enjoy your posts and without a sales pitch. Instead invest in Ads if you want to drive attention.
Source:https://5lines.com/
