Importance of social media for any business is Un-debatable. It is one of the powerful platform for business marketing and a game changer for any business.Social media marketing is one platform where you can flexibly communicate both personal and business levels. You can improve search rankings, leads, traffic using social media platforms.But, when you have to measure the impact of your social media marketing, you need to think of which social media metrics and you need to focus on them. To determine which tactics are working, you need to analyse the raw data on campaign performance. Here we have listed top metrics which is useful for social media success.
Engagement:You can measure the amount of likes, shares and comments that your social updates receive through engagement as it is one of the number one areas that you should consider on social media. If you are having a long reach with low engagement, then it’s a bad sign that you don’t have marketing content that resonates.You need to keep your audience engaged, no matter how small your audience is. It will grow organically and generate more leads. If you post your content at the right time with the right strategy with the best days of the week, then you can see how engagement shifts by the hour.Social media platforms like Facebook and Twitter you can view your followers’ daily activities. You can also see how engagement shifts every hour by narrowing it down to individual days.
Track your followers:The number of unique people who have interests in your business ideally likes your promotions, shares it and follows your page. You should constantly attract new fans by sharing your content and engaging your audience with unique strategies. The total numbers of people who are following your brand on social media indirectly indicate your reach without any engagement.You can also determine which time periods are best for bringing in new fans by monitoring detailed analysis of your number of pages likes in Facebook.
Make a count of likes and reactions for your posts :For any marketing strategy, the reaction of the audience to your content and posts is very crucial. Whether your Audience is interested in what you’re currently publishing is determined by this direct response metric.Well, you can see overall clicks on your posts in Facebook insights. But you should also break it down further to see specific click links. Link clicks show the most relevant form of engagement, that’s why they are more important. You can also view all the reactions, comments and shares your audience have done. In twitter, it directly displays all your tweets for a selected timeframe. You can find the data in analytics by clicking the tweets tab and you can see your tweets there.
Volume:Volume is the easiest way to measure social media metric. It is one of the great initial indicators of interest. So if you need to measure the sizes of the conversation about your brand or your campaign then check out for Volume.There is more than simple counting metric calculation in volume, if you think it’s just for counting tweets and wall posts. It’s important to measure the number of people talking about your brand, number of messages about your brand, and track how those numbers changes over time. Facebook has a clever and useful metric named as “people talking about this” which helps tracking how many people have posted about your brand in their wall.
Source:https://5lines.com/
