When you hear the term SEO, What comes to your mind? Where do you focus all your energy? What do you think to enhance your SEO rankings?: Many of us focus our time on keywords and not much else. We work diligently on the keyword optimization but we don’t get the results what we expected. If you present less content on your mobile site or if your site is not up to scratch, you will have a difficult time getting a good ranking.As time goes, businesses take the opportunity to review what new trends and technologies they can expect from the search engines. To make users to stay on your website and also interact with your content you need to boost your website’s ranking. You can do it by improvising the user experience and also the usability of your website. In this article we are looking at the various aspects of the website usability which impacts on website rankings.
1. Optimize images:A quick win to improve your site speed, which is you need to optimize your images. Get rid of those 3000*2000 pixel HD images in your site. You have to scale them to the correct size and make them smaller with a tool such as Image option or word press plugins like WP Smush.
2. Choose the correct view port:Viewport determines the width of the page for the device which is used to view it. By specifying the correct viewport you can make sure that visitors with the specific devices can get the right version of your site. If you fail to do this, and you might just show your desktop site to a small screen smartphone user.
3. Investigate Google AMP:An accelerated mobile page is a new initiative by the Google and also others to get web pages to load super-fast on the mobile devices. By wrapping your content in special HTML code, you can optimize the pages in a way that Google can use to give them a special treatment. Webpage which are presented with a stripped down presentation and cached by Google get delivered at light speed. AMP is still relatively new, but growing rapidly. Nearly every site can get the benefit which incorporates this technique. If you are having the WordPress site, it’s not very hard to get started, just install the official plugin. This takes care most of the setup.
4. Optimize titles and meta descriptions:When you are working with the less screen space, user searches your website using a mobile device. Be as concise as possible when creating titles, URLs and also Meta descriptions, to show off your best work in SERPS.
5. Don’t use interstitials or pop-ups:Google penalizes the sites that use large pop-ups or the interstitials to promote the newsletter, sign-up forms or ads. These pop-ups often get in the way of the users quickly accessing the content they requested. Don’t use these.
6. Keyword research:Your content should help users to solve their problem regarding their queries. Find out the words and phrases that users are actually searching to get the answers for their problem and that they are having in your world. Those should be the problems that your organization or your website is actually working to solve.What you need to do is primary keyword and hopefully related secondary keywords research that share the searcher’s intent. So the objective behind all of these terms and phrases should be the same so that the same content can serve it.
7. Optimize your local search:If in your business you are having the local element then you need to optimize the mobile content in the local search where it includes standardizing your name, address, city and also the state name in your site’s metadata.
8. Improve tap target size:People hate it when their finger can’t hit a button, link or menu item without any fault. Sometimes designers haven’t given enough about the size of the buttons. Mobile users get frustrated when navigation is hard or unnatural.
Source:https://5lines.com/
