An estimated of 73 percent of all the online activity is related to local search according to Google. Customers, when needed information about the particular service or product, turn towards local search to find out about the businesses available in their area. For example if you search for a ‘textile showroom’ from your mobile device, then Google will try to show the kind of nearby showrooms that you’d like to visit.Optimizing Google local listing is an excellent way and first step for any business who want to take advantage of the opportunities presented by these searches.
Can’t find your business in local search?:If you are unable to find your business appear for relevant searches in your area then it is clear that you need to improve your info in Google My Business. Your business’s local ranking increases as well as enhances your presence in Search and Maps by updating your business information in Google My Business. If you have a little knowledge about this, there are a lot of Digital marketing Company in Bangalore which can help you to improve your local search. Just follow these simple steps in Google My Business to improve your local search.
Fill out Complete Data:Around 1 in 3 Customers will do a local search on a smartphone before visiting a store. You need to make sure that you have entered all of your Business information completely as these customers are often looking for valuable information such as the address of the business and hours they open. Also, Provide right and complete information about your business’s phone number, category, physical address and attributes. You need to keep updating this information as your business changes. You can also get help from any SEO company in Bangalore, as they help you by managing and updating all the relevant data in the top listing sites and make sure you don’t miss out any business because of incomplete data.
Google ranks completed listings higher than those that are incomplete in listings. Hence, for your listing to be effective give Google all the information it needed. Also when a customer searches for a query and two similar listings with different levels of completeness occurs, Google will choose the one that offers more information.
Verify your location:To help customers understand where the business is and what their current location is, Google+ local listings use Google maps to generate locations. Therefore, it is very necessary to update and correct the errors in your business locations or else customers may end up confusing and frustrating. Also your business results may rank lower if there are differences in your business listings on different directories.By a recent research done by Wesley Young, it is founded that the consistency of name, address and phone number on local business listings had a 16 percent influence in determining performance.
Use Precise keywords:According to Young, merging location keywords into your local listings help in greater extent. Keywords which are placed in business titles have a 19.6 percent impact on local search performance. Make sure to look for location keywords throughout the Google listing including in the title tag, H1 heading and URL. These keywords not only let customers know that this business is local; they also let Google know when your business is relevant.
Manage and respond to reviews:Reviews are most important for any business and customers rely on reviews that come from other customers over advertisements that come from the company itself. Having multiple positive reviews can be incredibly helpful and also 92 percent of customers trust on advertisements and recommendations from third parties more than traditional, paid advertising. Also you can hire any SEO services in Bangalore who help you to gain good reviews for your business both in Social media networks and Google reviews.Also, reviews can also impact on how well the business is listed on Google SERP. Responding to reviews and interacting with customers shows that you value customers and the feedback that they leave bout your business.
Keep accurate hours:Update your opening and closing hours including special hours for holidays and special events. This helps customers to know when you are available and gives them the confidence that when they travel to your location, it will be open.
Add appropriate photos:Customers come to know about your goods and services if you add appropriate photos to your listings and also can help you tell the story of your business. To show your customers what your business offers provide accurate and appealing pictures.Google determines local ranking which is based primarily on relevance, distance and prominence. Therefore, you must help Google to understand better by adding complete and detailed business information about your business and in turn Google help your business by matching your listing to relevant searches.
Source:https://5lines.com/
