The most important aspect of online marketing is in fact content- no matter what type it may be like it may be of words in a webpage, an , case study or even a white paper. Also, entire point of website or business is delivering valuable content to its site visitors. If your content can’t be found by your audience even with the best content marketing strategy then it becomes useless. Therefore, How to make your content to be found?
Any business person will have the minimum knowledge about the ‘keywords’ and how they help to provide insights and to drive their content strategy. Hence, to build their visibility and to get hold of the right keywords they join hands with a marketing company which provides Digital marketing services. Therefore, Keyword research is an integral part of crafting a successful SEO strategy. Therefore, By Customer centric keyword strategies and research, you can find your audience easily.
What is Customer Centric Keyword strategy?:It is a process of selecting the right keywords that your customers are searching for. When you could be attracting visitors by focusing on more common keywords based on what your customers are really searching for, then why focus on industry with the purpose of ranking keywords. We being an Online marketing company in Bangalore help our clients’ brand as the authority in their industries by understanding what the customers’ wants and what they can and cannot find on your website.
Why Customer Centric SEO?:A recent study from Blue Nile research revealed that 27% of search queries were in questions form. You may think that it may not seem like a high amount. Well, that’s where you are wrong. Your organization can capture a significant amount of search traffic by answering the questions your customers are searching. It’s like a win-win situation, you establish your organization as a subject matter authority and in turn your customers find useful content as their answers.
Query length and Voice search:As mentioned before, a study by Blue Nile Research which was released at the end of April revealed that more people than ever are asking questions in search engines and more people than ever are using long queries. Also, 50% of queries asked were four words are longer.Users always search for answers which are more specific to their query. Hence for marketers, it is essential to ensure your page is surfaced as the right result. Focus your content on answering questions and phrases rather than targeting an exact answer. Therefore, go beyond the keyword tool and head to where your customers actually are. Don’t know how to research?Customer support:For most companies, there’s a disconnection between the support team and the marketing team. To be clear, there is no communication between the person talking to the customers and the person who is marketing to those same customers. Hence, you need to have a connection with the Customer support team as they are the eyes and ears of your organization.Talk to the people who are answering phones, running live chats or answering emails no matter whether you are an in-house SEO or an agency. Find out the following questions from your customer support team:
What are the most common questions people have?
What are people saying about your product or service?
What are the common concerns people have?
What aren’t people able to find on the website? Do you have that content?
Each and every of these questions can help you what you are missing from your site and also help in clarify existing content.
Forums and communities:Great place to scope out customer lingo and generate content ideas is through Forums and communities. You can go through sites like Quora and Spiceworks, which allows users to ask and answer questions which give you an immediate look into common issues and questions regarding your product or your industry. For example, if a person sells a technology product in a fairly competitive world and if he is seeing a moderate success in driving users to the site that were already in the buying journey but don’t have the content to answer the questions asked by those who are just started the buying process.This is where Spiceworks helps, being an IT community helps to talk and ask questions about the client’s product and the industry itself. As a result, 50% of organic traffic increases to that section of the person’s site in less than two months. To make your work easy, you can join hands with any of the digital marketing services in Bangalore. They make your work easier by constantly following forums and communities for your business and update your business according to the latest trends. Also, not only they handle your online business at ease but also enhance your business by lead generation, branding and many more.
Review sites:Review sites are popping up all over the place and are also an underrated keyword research asset, especially for technology products. These provide a genuine and unbiased look into the language used around your product or service. As a matter of fact, these sites are created by people who are not involved in your company or forced to adhere to brand guidelines.Evaluate review sites for the following, to get a sense for the types of keyword phrases being used and to identify common customer issues. Issues like,
How the site describing your product or service?
How are the reviewers talking about you?
What issues do they have?
What features do they like or dislike?
Not only you can drive potential customers to your site but also helping you reaches the customers writing reviews by turning this information into content.
Source:https://5lines.com/
