When you own a start-up, it’s true that you may have to wear many different hats within your organisation. Also, most of the times due to small team everyone needs to wear different hats in order to get the company of the ground. Being a start-up you will have to face unique challenges when it comes to marketing. When budgets are restricted with limited resources, the entrepreneur fits in a tight spot to get their name visible to the public.
Also, when an entrepreneur hail from a completely different technical background, it becomes difficult to understand and gulping the core principles and essence of marketing. This makes them to follow all of the marketing efforts which may lead to the downfall of their business.
Going big on marketing campaigns:You are enthusiastic. You want to showcase your big idea to the world and make a splash in the market place. But spending too much money too soon is also not a great idea. Blowing your budget in the early game may lead to huge success also. But what if you are incapable of meeting the resulting new demand? You will be not having the knowledge of what platforms work best because you don’t have the opportunity to test them. So it’s better to take time and test your audience(user experience) and find out who your buyers are.
Going out through the wrong channels:You will get a lot of marketing channels which you can use to engage customers with. But choosing the right channel is ultimately dependent on who your audience and where you can grab their attention. If you choose the wrong channels for your right audience then you could sabotage your entire effort. Choose the specific target market to have a higher rate of success. Learn about your audience, what their interests are and then figure out channels to use to target those ideal customers.
Checking out a lot on your competitors:For any business knowing who your competitors is essential. But focusing too much on your competitors can strangle your business with distraction. Keep track of your competitors is essential but that does not mean to replicate them with whatever they have been doing. Instead of copying them, see what better you can do when compared to them. Stick up on to your passion and lessons you have learnt while dealing with marketing.
Focusing too much on brand perfection:We have seen a lot companies changing their name early on and completely rebrand or rebrand their website design over and over. Perfecting brand related assets can be a waste of time and money when investing too early. Excessive brand promotion and hyper focusing on your brand in such increased noise may lead to consumers not responding and simply turning out. In much worse cases, they may even un-follow your brand if they notice that you post too frequently without providing anything of real value.
Going blind with blogging:To get off the ground, every start-up goes with blogging. But if you don’t have a solid blogging plan, your blog may turn into a list of company news or just a product/service updates to attempts to being brilliant rather than helpful. Take in mind that every content marketing goal is to solve the problem that your product solves through media you create and promote. As simple as that! When your company blog is not helping the goals of the company, it may end up in turning out being terrible at driving and growing your audience and your customers online.
Expecting overnight results:Start-ups who are generally involved in building an online presence need more than a week to month of efforts before it starts showing results. Therefore, don’t lose hope and give up soon. When you create content you only have won half the battle, the rest is gaining notice. If you want to get your website gaining notice, you can go through one of our article “Top 14 ways to Increase traffic to your Website” which gives you a helpful ways on what to do after you wrote your content.
Failing to measure results:You need to track on everything you do when you don’t spend money on marketing. You will have no idea if you are making return on investments, if you don’t know what kind of traction you got from specific campaign. An amazing website also needs to be effective. So, track everything that you do, including how much time you spent and how much traction you received. If you want to attract and retain more visitors make sure to use analytics on your website and identify and fix what’s not working. Consider using Google Analytics or Google webmaster tool to understand what is working and what is not.These are some important areas where you need to consider never do mistakes which may turn into a huge step-down for your company. What really matters is finding your ideal customers and keeping them satisfied. Grow your business at the right speed thinking smartly with investing your money and judicious with your time.
Source:https://5lines.com/
