In this Digital Age spying on Competitors is the best way to enhance your Business. Each and Every Businesses is struggling for qualified customers and conversions. When nothing works out Facebook is the best medium to generate leads for your Businesses. Generating Leads or any engagements on the Brand will be a challenging aspect. It’s tricky too, you need to first have a campaign goal in order to start the campaign, most of the businesses will fail selecting the type of Ad from Facebook. Lot more options in any segment will be confused but in order to be clear in your process, Goal is a must. Try to frame a short Goal and Objectives in order to run a successful campaign. After selecting the goal, the next step is to list out your Target Audience. Your Target Audience play a vital role in Facebook Advertising.
There are multiple ways to perform a Competitive Research and spy on your Competitors before starting Facebook Ads. Find your competitor on the Product Market Fit, and you can go to their brand page in that brand page you will find Info & Ads Tab on your right-hand side that reveals whether your competitor is running paid promotion or not. If yes, you will find their ad details which will be helpful in understanding their approach in reaching the same target audience as yours. There are many tools which you can make use of Social Ad Scout, AdEspresso, Power Adspy, Adspy, Advisor, Social Ads Tool and many more. These tools will help you to go in deeper into the process of spying your competitors. Always try to learn from the competition but don’t imitate them.
Advantages of performing Competitive Analysis
1. It helps in finding your Online Competition:You may not know how many startups have been launched in your industry. You competitor may be right opposite to your building which may be difficult to find out but with online spying you can get to know what’s that they are offering and why haven’t you doing good business. Knowing your online competition can help in enhancing your business sooner.
2. You can start using your service/product keywords or Audience which your Competitor has used:As said earlier Target Audience is the key for successful Facebook Ad Campaign. By following your competitor, you can get to know which Age group they have targeted and how they have defined buyer persona profile which will be easy for you to start the campaign with the same audience. This will help in narrowing down your audience for the specific results.
3. Delight your customers with some offers which is extra valuable than your competitor:Now you know what offers your competitor is providing why don’t you take a chance and add extra value-added services in order to enhance conversions? Example if your competitor has given a discount of 10% you give more value-added services for the same 10% discount. Research shows that Customers don’t get attracted only to the discounts but for the value added and features you offer. So, take an advantage of the same and increase conversions.
4. Analytics, Tweak & Measure :Ad campaigns are not like a single time event which is set up and left for improvements. You need to tweak your campaign every now and then by performing A/B Testing on the campaigns. Your competitor also changes or tweaks campaigns for greater results you may have to constantly spy in order to improvise your campaign. Monitor the campaign and measure your results. Don’t follow single competitor try to follow more people where you will end up with handful of free strategies.
Conclusion:We being experienced in Social Media Marketing we run ads and generate more traffic, engagements, conversions, leads, App Installs and many more to Brand pages. We are experts in Social Media Marketing Services and offer affordable packages on the same. You may sit and relax we will do everything right from creation of ad, spying, monitoring and tweaking.
Source:https://5lines.com/
