Building organic traffic isn’t easy, if anyone tries to convince you on this then you need to think for a while because it doesn’t happen overnight and you need to invest time and lots of energy to generate organic traffic. Let me put it in this way “Organic Traffic means the content you put on your website today will drive traffic tomorrow” You don’t find higher ROI in paid traffic because it lasts until you have budget loaded then it disappears like your budget. Organic Traffic is the crucial methodology which will stay for longer days and helps you generate more traffic with higher ROI. There are many ways to generate Organic Traffic from content marketing. We have been working on many projects and helped many websites in generating Traffic Organically through our Digital Marketing services.Every Technology entrepreneur dreams of getting this kind of traffic because its like a centre pillar for branding, sales & Reputation and its free of cost as well.
Now you may be thinking of How to generate Organic Traffic?
There are lot many ways to generate organic traffic but all of them points to Quality Content. Here is a 5-step strategic process for your Organic Traffic. This is just a preparation you need to define the distribution channels to increase organic traffic.
Preparation:
Evergreen Content
Audience
Align with Buyer Personas
Optimize
Awareness
Once the content is ready with all the above-mentioned preparations the next step is in deciding Distribution Channels to generate organic traffic. Here is the list to consider:
1. Have a creative headline:The headline you use naturally impacts on click worthiness. Keep the headline jargon free and make it appealing. Target a keyword with high search volume and make a bold statement which would trigger your target audience to click and read or take an action on your website.
2. Use Real Stories which will drive more interest: Real Stories enables to build personalities and creates an emotional connect with the consumers.
3. Use Visual Content:Visual contents are becoming the norm now in content marketing strategies. Visual contents spice up your contents with enriched visuals like Infographics, Memes, Video, Visual-note taking, Humours, doodling elements and many more. Here are some of the stats’, Facebook’s news feed increased 3.6 times year over year. Tweets with pictures get 18% more engagement, 89% more top favourites, and 150% more retweets. It has become the key components in each of top 5 most B2B marketing tactics. Visual marketing has grown from a trend to internet marketing business. The visual component brings in lots of organic traffic which will help in boosting your SERP rankings.
4. Create Connection in your Readers & Posts:Why do you keep coming back or going through the blogs? May be its because it may have provided lot of information which is useful for you. Building a connection with your readers is very difficult initially and then once you start building you will start mastering those skills.You need to cultivate compassion to build a connection in your posts. Feel the deeper relationship and offer them the information’s which they need or try to solve the challenges in the market which is the most effective way to build connection within your readers.The second way to build connection among your posts is pretty easy. You need to have an editorial calendar prepared to connect your posts which will give more information in one website itself. Your editorial planning should be in such a way that they need to remain on your site only and the reader shouldn’t hop from one site to another to obtain information.
5. Solve industry problems through Contents you publish:As stated in point no.4 yes, it’s a key to build the healthy connections with your readers. Everyone has a challenging situation in any kind of business. If you have a problem-solving skill then you are a “super content star”, Try looking into some forums or Q & A sites like Quora or any business forums or Social Channels, Address the solutions for the problems through which you will end up lots and lots of subscribers for your blog. This will help you in getting Organic Traffic and people will start coming again and again if they find some sort of solution reading your blog.
6. List your start-up in start-up submission sites:There are lot many start up submission sites with good domain authority. Submit your start-up which will help you in generating leads as well. It’s the best strategy which provides top 3 benefits Traffic, Branding, Leads. Some sites will also provide an option to post your blog also which will help you in building links also. They will also help you in understanding the insights or views on your article which will help you in deciding whether this strategy works for organic traffic generation or not.
7. Promote your blog on Start-up Submission sites:Promoting your blog on start-up submission sites will give more visitors and views to your blog. This strategy helps in enhancing your brand awareness and you can plan the lead generation editorials in order to gain business out of these sites. Some Start-ups would need services of your if they see your blog and if it’s interesting or helpful to your Target Audience then for sure your blog acts as a lead generation machine. Write half the blog and link back to your website which will help in traffic iterations.
8. Create a question on quora about your blog and link your blog:Identify Industry challenges and write answer based on your experience and offer tips on how to overcome those challenges and if you have already blogged about it link back your blog for the reader to come and study in detail about the problem. This will give a lot of traffic and branding for your business.
9. Start accepting guest Posting:In simple words guest posting means writing on others blogs/websites which has good domain authorities. Quality of the blog post makes your website popular and guest posting helps in establishing Authority, more link juice, social networking benefits and it’s the best way to reach more audience. You will be connecting with other website blog readers and link back in author bio section or as per guest posting rules. From there readers would come back to your website. This is the best way to generate more traffic on to your site. You can even thank the company who accepted guest post through Social Channels and be surprised to see the social signals in your analytics it’s works like a magic wand.
10. Promote a Video:One of the biggest advantage of video promotion is you can reach millions of audiences within a short time and without spending too much. If your video go’s viral you can gain millions of views, imagine the benefits of your business. The best advantage of video is people spend more time on your website which is considered as the quality traffic. Ads die out within a short time but videos will never die because its creates a visual impact on your audience.
R India R is a leading Digital Marketing & Web Designing Company in Coimbatore offering end to end services on Search Engine Optimization (SEO Services), Social Media Marketing (SMM Services), Lead Generation & Website Design Services, Responsive web Design, WordPress Development, E commerce Development company offering all the above services in Coimbatore. We have served clients across the globe. We would happy to help you grow your business through our SEO Services. We generate organic traffic and help you to scale your website to the next level.
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