5 Things you should know before creating a Facebook ad
The important thing you should know before going to invest on social media ads for your business, analyze paid or organic social media marketing which is beneficial for your business them start to work on those.
#1 Competitors analysis
You may ask why we should to competitor analysis before starting Facebook ads? You may be aware of what your business goal and who is your target audience… But doing competitors analysis give extra information on which keywords to spend and how to choose specific target audience.
#2 Purpose of the ad
First, actually you need to identify and accomplish what you want in your Facebook ads. This might drive your website in your traffic, encourage visitors to download your app, generate the leads and increasing in sales.
#3 Audience
After identifying your campaign objective, you then inform Facebook for whom to display the ads. The next step you need to be aware of audience segmentation. Audience Segmentation is the process of providing your ideal audience Facebook profile so that Facebook displays your ads only to those people who exhibit the behaviors and demographics that you are interested in.Facebook has thousands of custom audience parameters which allowing you to create a refined audience segments for your campaigns amazingly. You can also create a custom audience by uploading the data’s only for the existing customers that already have in your business strategy, which enables you to create in a Facebook page or campaign called “lookalike” audiences that you choose.
#4 Data and Analytics
Facebook ads are highly visual and it will be aligned with the ways in which the people make use of it, particularly in every mobile device with definitely but not tiny and text-based ads. Finally, you use data and analytics to evaluate the performances of your ads also allows in making changes and improving everything from the impression share to click-through rate, just it would be paid in search campaign for you. Use Facebook analytics tools to get the complete insights of your ads which help to improvise your ad reach.
#5 The Facebook Ad Auction
Just like Google Ads earlier known as Google Ad Words and Bing Ads, Facebook which utilizes an auction system to determine which ads to be shown for which users. However, there are couple of elements which are unique for the Facebook advertising, the first which is a concept called a competitive value.The competitive value of Facebook is the sum of advertiser’s to maximum bid which describes that how many an advertisers are willing to pay every time a user takes the desired actions and the ads of the intrinsic bid quality, also how much ads brings to Facebook as per the user gets engaged into it with their experiences.Although in specific methodology, behind how Facebook particularly on intrinsic qualities of bid is a closely guarded secret, Facebook grants the factors such as the volume of clicks, share and likes are included in the advertising calculation field of Facebook also it is a general feedback on any ads. Addition to that, the other factors such as a user age and demographic data can also be the important bid cost like images.However, not for every advertiser wants user to share the actions of any campaign’s objective which are same. That’s why Facebook Advertiser calculates a maximum bid for any advertiser by estimating the cost-per-thousands of impressions of every advertisement (OR) eCPM. This scheme allows Facebook Advertiser’s to compete on equal footing for every ad page, instead of objective (OR) ad formats mainly in Facebook.Facebook offers different types of ads like google, You can make use of them based on your business requirement…Offer ads, lead ads, video ads, domain ads are the major types of ads including these you can also run messenger ads to reach more people personally.
Source:https://5lines.com/
