Why listing accurately is important for business?
Maintaining proper consistency across the web is important whether you manage a single listing or multiple listings. “Consistency” is the factor which will help your business grow as it builds trust with the search engines.
The “trust” factor
One of the Google’s greatest fear is that if it displays inappropriate results time and again people must just stop using it! Imagine if it is repeatedly displaying businesses that don’t exist! Google takes this very seriously. Google has put itself on line with more additional information about businesses. It tries to give you all sorts of information possible. If you have done a local search off late you will notice that Google shows whether that particular business is open or closed and also the displays the reviews of that particular business. Google tries to display all the information possible and if Google is not confident of the information it has about your business it will never display the information. Therefore it is important to list accurately and win the trust of Google. Including the company incorporation certificate details, any details supporting the company existence, company photos in your website is also a great way of building trust.
So how do I list accurately?
Listing accurately comes into the spotlight when Google determines its trust. It is one way that Google determines whether or not to trust your business in local search result. So let us see how this works. Let us assume that you have already have a business name, contact number and address and you have set up your Google My Business page. You have all the details of your working hours, you have also displayed images and everything is absolutely perfect but guess what you are still not showing up! Well, the reason is simple – lack of listing accuracy. One reason may be the slight variation in the address or contact number. Another possible reason is a different business name which happens in the case a business that was existing in your location before you moved in. So these places might just exist somewhere in the web already.So keep these factors in mind as list accurately is a way Google measures how much it can trust your business.
The local Ecosystem
Google can get information about your business from bunch of different places. Apart from Google My business there are other sources like phone directories, phone books, business directories for specific businesses like OpenTable or Healthgrades, Review sites like Citysearch, Insider Pages, News sites, a restaurant review about your business and Government websites. So the more places in which your business information is mentioned the more confidence Google has in the information you have mentioned about your business and it is more likely for Google to display your business on Local search results. So In all these places the information should be displayed with any variations. If there are changes in the information then Google might end up in getting two different addresses of your business. So Google becomes less confident about the information you have provided and it might as well end up in not displaying your business in the local search results. So how do you take care of this? It is simple- Find all the instances where Google might locate your business information which is not constant and make it constant and your job is done!
The NAP variations
A straightforward way of finding this variation is through Google search. If you already know that there is an old business name or a variation in your address you can do a Quoted Search for that information directly and find all the sources displaying this information and fix it. You are building Google’s trust all the way. In directories that you might not be sure that there is a variation in your business information you can search for your contact numbers in different formats. There are also Tools like https://whitespark.ca/local-citation-finder/ that will help you find the different variations in your business information.In case you own a number of businesses then you can go to sources like Localeze, Neustar, Infogroup, Acxiom, and Factua which are the sources which provide information to all the places and directly correct your information in these platforms so that right information is pushed to all these places. So, if any of these has variations in the information it will be fixed which in turn helps Google to display your business in the search results. Another advantage of working with these platforms is that you will become aware of the places which you Dint know of before. So in addition to fixing the variations it will also help to list your business information in new places.
The maintenance
Maintenance is one of the final step that you need to take. Maintenance is not something that can be one time. Over time the information in these places might get corrupted because apart from getting information from primary data sources they also get information from each other. So it is important for you to revisit these sites regularly and check for any inconsistency and fix it.
So, set up a Google My business Page, find all the variations and inconsistency in the information and fix them and also work with primary data sources to push right information and revisit these places regularly to ensure that your information is consistent therefore gaining the confidence of Google.
Source:https://5lines.com/
