Essential SEO Ranking Factors To Consider in 2019

1. A Secure and Accessible Website

   • URL Accessibility: Ensure your website’s URL is easy for Google’s bots to access and crawl. A well-structured URL helps search engines understand and index your content.
   • Site Components: Use a well-coded website builder, implement a robots.txt file to guide search engines, and create a sitemap to list all your pages. For WordPress sites, plugins like Yoast SEO can help manage sitemaps.

2. Page Content

   • Page Speed: Faster-loading pages enhance user experience and are favored by Google. Google’s algorithm update focusing on mobile page speed, starting in July 2018, highlights the importance of fast-loading pages on mobile devices. Ensure your site loads quickly to avoid penalties and improve rankings.

3. Mobile Friendliness

   • Mobile Optimization: With Google’s mobile-first index, sites optimized for mobile are prioritized in search results. Ensure your site is responsive, uses large fonts for readability on small screens, and offers easy navigation without obstructive ads. Mobile-friendly design is crucial for maintaining high search rankings.

4. Domain Age, URL, and Authority

   • Domain Age: Older websites tend to rank better. Research shows that nearly 60% of top-ranking sites are over three years old. While age can be an advantage, focusing on a domain that reflects your business and optimizing it is equally important.
   • Domain Relevance: Domains that match the business’s niche or keywords are beneficial. Authority is built through quality content, backlinks, and social signals.

5. Optimized Content

   • Keyword Usage: Incorporate relevant keywords into your content to align with what users are searching for. Avoid duplicate content; create fresh, original material and use canonical URLs to manage similar content.
   • Content Quality: High-quality, informative content is a key factor in improving search rankings. Regularly update your content to maintain its relevance and value.

6. Understanding LSI Keywords

   • Latent Semantic Indexing (LSI) Keywords: Include related terms and phrases to help Google understand the context of your content. LSI keywords enhance content relevance and improve search visibility.

7. User Experience (RankBrain)

   • RankBrain: Google’s AI-based system affects rankings through various signals:
     • Click-Through Rate (CTR): The percentage of users who click on your link after seeing it in search results.
     • Bounce Rate: The rate at which users leave your site quickly after arrival, indicating whether your site meets their needs.
     • Dwell Time: The amount of time users spend on your site, reflecting content engagement and relevance.

Conclusion: For businesses focusing on local areas, having accurate business information is crucial. By paying attention to these SEO ranking factors and continuously optimizing your website, you can enhance your search engine visibility and drive more traffic to your site.

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