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Goal setting is very important aspect in starting a business. Without having a business goal, you may find that you are floundering around your business without any direction. Goals will always keep you focused on where you want to be and will help you to create a plan for getting there.Setting effective and achievable goals is at the heart of any business strategy. Where many people will say they want to achieve success in their business, where everyone will not follow through and do so. Setting goal will help you to achieve more ambitious business goals.What sets them apart?The person ...

Content Curation is a process of presenting and discovering the digital content that will surround the specific matter. Content curation will help to generate the leads, increase traffic and thought leadership among other benefits.Content curation helps to extract the best available content. Where the process of finding, organizing and sharing the online content has been well practiced by the marketers.Content curation is not new. It has been from thousands of years where it applies to all types of media and content.Marketers will be also challenged to create content to achieve their business objectives to get the effective advertising. But the ...

Product page is a combination of little customization and also a lot of programming, where many of them don’t differ much from whatever the options are available out of the box with their chosen shopping cart system. It’s very unfortunate, because it’s often where crucial decisions are made on whether to check out or abandon the cart. So what you can do to optimize your conversion rates on these product pages?Improve your images:The most powerful component of the page, and yet the most neglected is your website images. Your entire business is built around the physical products, so you need ...

In today’s digital world, online reviews are having more power than other things. In fact they can break small business. Positive reviews will build your online presence and will drive a steady stream of the customers to your door. Conversely negative reviews will act as an anchor on this new customer generation and even loyal customer retention if not handled properly. Unaddressed negative reviews will make a lot of damage to your business growth, where you can mitigate and will prevent the damage by just dealing with them appropriately. Digital marketing is the promotion of products or brands through one ...

If you are struggling to increase search traffic for your site, to improve email signups, and to get more leads, it’s possible that your bounce rate is too high. In other way visitors and customers visit your landing page & bounce off, before they give you a chance to convert them. If you want to increase the metrics measures, then you don’t want a higher bounce rate, the only thing you need to consider is a good bounce rate. The one way to increase your conversion rate is just by having more landing pages. If you are seeing higher bounce ...

Building a website is not easy for a non-technical person; there are lot of process in building a website. We have built so many websites for our clients where each project has its own needs.One thing every client needs when commissioning an agency or developer to build their site is a set of questions to ask. These questions helps you to guide the process and ensure you’re left with exactly what you envisioned.In this section we are explaining  the questions to ask before hiring the Company or developer to design and develop  your website:1. Can I see your portfolio:When you ...

There are number of apps that are being launched on a daily basis, it has become tough for app developers to survive without going the extra mile. Developing an app isn’t only good enough anymore but they are also required to work relentlessly to make it popular on the play store.App Store Optimization is been one of the process for optimizing the mobile applications where we can improve the ranking of the app store’s in the search result. The visibility of the mobile app can be improved with the rank of the mobile app in the app store’s search result. ...

A recent study shows that most of all B2B marketers use content marketing strategies for gaining the exposure and also ultimately to generate revenue, but only few will believe they are effective at it. Some of the tools and strategies allow you to find out what works best for your organization.Imagine you spent entire week for writing the latest blog post and make it to perfection then share it in social media channels to get some traffic.But when you check your analytics the next day your blog post still has no traffic. The thing is you need a social media ...

1. Everyone is doing it:And you don’t want to be left behind. A 2017 mobile app survey shows that 2/3 of small businesses have plans to develop a mobile app by the end of 2017 and 42 percent of small businesses have already built a mobile app. Like the previous survey mentioned, this survey also found that the top two reasons why small businesses built their mobile apps was for increasing sales and enhancing customer service. What better reasons are there?2. You can increase sales through mobile app:A great example for this is Domino’s Pizza. The pizza giant saw a ...