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The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom line.Website maintenance is crucial to any business, regardless of the size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived.A well-maintained website is critical for real-time service ...

Your business’s website is one of it’s most important tools – a ‘round-the-clock advocate for your products or services, a machine for lead generations, basically a virtual storefront. In many cases, your website is the first impression made to prospective customers.So it needs to be great.88 percent of visitors are not likely to return to a website after one bad experience. It’s a surprising statistic, but it certainly says something about the importance of user experience in website design.Here are some of the top web design and UX essentials that will grow your business fast.1. Video landing pageIncorporating video into ...

They told you to build a website, so you did. Some of you even tried online marketing but it hasn’t been that satisfactory.A website for your business is no longer a luxury, it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in resonating with your customers and ultimately improving your sales.While there could be numerous reasons why your website isn’t effective, here are 7 of the most common explanations for your website failing.1.Not mobile friendlyThis is one of the most obvious reasons, because of the sharp rise in the popularity of smartphones people ...

Web design has a strong impact on the user, and it can amplify your business goals or convey information effectively. 2020 is crucial for your website’s design to suit the dominating trends. So will the trends be retro or futuristic, modern or nostalgic? Here we are to list out the seven innovative web design trends which are dominating in 2020.Black is Back:Color is one of the important elements of web design as it conveys and influences mood, creates visual terrains for users to traverse and consolidates brand. Yet, we see a return to Black and White palettes which are impressive ...

Focussing your attention on the design of your e-commerce website is crucial to convert visitors into customers and increase sales. An ecommerce website design should be optimized for quick and easy purchase that is stress-free. The effort that you have put on creating your product and advertising it could go waste if your e-commerce website is not optimized for sales.So how do you design your website so that visitors stick to your site, explore it and eventually buy what you sell instead of just clicking off your site within a few seconds? Or drop half-way through purchasing a product?Find below ...

Social media is tool for building the relationship with your audience; it is also very helpful factor in increasing all the revenue, reach and overall ROI.One of the best ways to ensure this is by tracking the right social media KPIs. You can measure dozens of different metrics on social media; you really need to worry about these following questions:    Are you reaching qualified people?    Are you engaging with qualified people?    How many of your social media fans are inquiring about your product or service.    How many of them actually become customers?There are four main areas your social media KPIs ...

Almost everyone is a writer in one or the other way. Whether you are crafting the copy for your website, working on a paper for a class, or if you are content marketing professional trying to develop the perfect tweet, then word counter is the tool which makes your life easier.A very good word counter helps you to stay on the target with your writing without wasting your time in trying to guess how much you’ve written by eyeballing it on your screen. If your writing tools don’t have built in word counters then we will give you a helpful ...

If you are business owner or a marketer, creating a beautiful video for your business takes talent, time and more resources. Also the process can be expensive and time consuming if you are producing a video in-house or with an outside team.There’s no surprise that in this digital marketing world, video is taking content marketing by storm. Video marketing has become a top choice for some of the largest brands. But the biggest problem even after all the blood, sweat and tears to produce a final product, the promotional strategy has taken a downfall for some small businesses.There is a ...

One of the toughest challenges that designers face when pitching prospective clients is winning over their trust and confidence. If your prospective clients haven’t worked with you in the past, they’ll likely have some hesitations about handing over their hard-earned cash to a stranger. To win their confidence, you need to take some extra steps to reassure them that your design work will not only be a success aesthetically, but that it will also help them to achieve their business objectives.One of the greatest tools in a designer’s arsenal for overcoming this unique obstacle is the case study.You should create ...