6 Undeniable Reasons Why The Future of Web Design is Responsive
It’s probably no surprise by now that mobile Internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, Mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only causing a headache for users but also a loss in business opportunity.In today’s blog we are going to explain why having a responsive website is so critical to your marketing and some key considerations to keep in mind when designing a responsive website buy a ...
Top 10 Tips for WordPress Plugin Developers
WordPress has become one of the most widely spread blogging and publishing platforms on the Internet today. With the huge number of existing WordPress powered sites, from personal blog to corporate solutions, the demand for WordPress plugin developers has increased largely over the past year and is still strong despite the economic crisis.So for all WordPress plugin developers out there, from newbies to professionals, here are the top 10 tips to make your job easier.1. Speed up development using the Ubiquity Firefox add-on:Ubiquity is a cutting edge add-on for Firefox, developed by Mozilla Labs. Ubiquity allows you to search WordPress ...
Let It Go: Say Farewell To These 5 Web Design Trends
Trends come and go, especially in the fast-paced world of web design. Yet sometimes we hold onto old trends for too long when we should really be letting go and moving on.As technology evolves, it’s easy to fall into the trap of repeating old patterns. The web design industry is constantly moving forward. Holding on to old trends can only weigh you down, putting you behind the competition.Here are five design trends it’s time to bid adieu and the new design elements taking their place:Goodbye: Mobile Versions of Websites Instead of building mobile-switched sites (i.e. m.websitename.com), many innovative designers and ...
Grow Your Business With Marketing Collaterals
Every profit making business organisation needs to adopt the right marketing means and methods to create awareness about its products and services and to influence its target audience to choose its brand.Without the use of effective marketing media a business can not grow.To help grow your business, you must make use of marketing collaterals.What is marketing collateral?Marketing collateral refers to the printed material used for presenting information about a business, including its products and services, their features, and capabilities. Flyers, banners, brochures, business cards, and other pieces of communication that are produced by the company are examples of marketing collaterals.How ...
7 Killer Tips for Logo Design
Designing a logo is simple, right? Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product.We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its brandmark.For ...
How to Define the Lead of Your Company’s Dreams [Infographic]
Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry?Most importantly, if you give their phone numbers (or email addresses) to the sales team, will the sales team actually ask them for a date? Remember, your leads needs to be a perfect match for your whole company — not just the marketing team. Sometimes a lead who seems like a “catch” to marketing is a dud ...
Meet Generation Z: Marketing’s Next Big Audience [Infographic]
If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consumption, and spending power.Air BlowerAlready, Generation Z has distinguished itself from Millennials in very significant ways — from their deepest aspirations to their preferences on social networks. And like all new ...
Why Your Business Website Needs a Blog: Top Reasons Why You Should be Blogging to Grow Your Business
Considering you built your website with WordPress, it might seem a bit strange to some that it doesn’t feature a blog. However, when you’re working hard on and in your business, it can feel like the last thing you can justify spending time on is blogging.This makes sense. You’re a freelancer or business owner, designing and developing your way to success. Your website is finished. It looks great, has excellent sales copy, and offers a positive user experience. Your visitors can easily see what you have to offer and view glowing testimonials from previous clients and customers to back up ...
10 Reasons Why You Need Website Maintenance
Companies usually start with a big and professional website which soon becomes outdated due to lack of maintenance. Having a website without up to date information does not make a good impression with the viewers. Website maintenance is important for an individual and the business. It enhances the functionality of the website. There are a whole lot of website maintenance services available which help the clients keep their site current and within allocated budget. The website maintenance packages offer a variety of services as per the clients’ needs. In addition to monthly and quarterly there are website annual maintenance contracts ...
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