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Leadership is very important in any organization, it’s an extraordinary skill to make profound decisions and inspire them to perform well. It is a process of driving entire team towards the organizational goal with constantly improving and showing the value to the team members. Leadership facilitates organizational success by creating responsibility and accountability among team members. This is how you can increase the value of the organization.There are lot many leadership styles which exists in working environments. The culture and goal determines the leadership style. Let us name and understand in just a sentence:    Laissez-FaireA laissez-faire leader does not directly ...

Creating Viral Video is really an accident. But to facilitate Digital Marketers we are breaking down the formula. Throughout the years many companies have tried their best to present a viral video. Only few were successful. Creating a Viral video is really a complex task it’s almost like a risk involved in Movie Making. We may assume that it may go viral but always we will be left out with less number of shares or likes on Facebook or any other social channels. Being in Business you might align the video concept to revolve round your products or services, but ...

In this Digital Age spying on Competitors is the best way to enhance your Business. Each and Every Businesses is struggling for qualified customers and conversions. When nothing works out Facebook is the best medium to generate leads for your Businesses. Generating Leads or any engagements on the Brand will be a challenging aspect. It’s tricky too, you need to first have a campaign goal in order to start the campaign, most of the businesses will fail selecting the type of Ad from Facebook. Lot more options in any segment will be confused but in order to be clear in ...

Brand awareness will increase the amount of people that are familiar with your business. It’s necessary for your products and services to be successful. After all, if no one knows about your business and no one uses it, what is your goal?Creating brand awareness is never a one-strategy approach fits all. It even requires tailoring while campaigns are running. Moreover, you can’t choose one strategy and hope it will be enough. Brand awareness stretches across public relations, digital marketing, social media, and so on, all of which work together to create your distinctive brand image. If someone can look at ...

I have been speaking to many entrepreneurs & Established Company CEO’s on Service Marketing challenges. Services Marketing is of a broad category of marketing services on selling anything that is not a physical product. Any method that can communicate the service’s appeal and approach on benefits to customers is a valid approach, including informational content, promotions, Digital Marketing and many other kinds of marketing materials.Service Marketing are of three types organizations that provide services to individuals (business-to-customer, or B2C), and organizations that provide services to other organizations (business-to-business, or B2B) & Customer to Customer (C2C) so the marketing mix varies ...

Building organic traffic isn’t easy, if anyone tries to convince you on this then you need to think for a while because it doesn’t happen overnight and you need to invest time and lots of energy to generate organic traffic. Let me put it in this way “Organic Traffic means the content you put on your website today will drive traffic tomorrow” You don’t find higher ROI in paid traffic because it lasts until you have budget loaded then it disappears like your budget. Organic Traffic is the crucial methodology which will stay for longer days and helps you generate ...

1. Operational ChallengeIt’s a challenge faced with the internal team or with the company process, task flow management, project management, skills problem or any kind of issues aligned with the company. There might be lot many first you need to pull out a paper and pen to list out the major challenges you are facing inside your organization or in your client’s company. If you need to know about your client operational challenges then you need to spend time and brainstorm to get relative answers. So, list out the challenges you are facing in one column and write the solution ...

Not having a mobile friendly website is like committing business suicide. Because the mobile users are increasing day by day approximately 3 billion people are using smart phones worldwide. They are using these smart phones to browse their requirements online, so having a mobile friendly website is very important.If you see the graph of the mobile friendly websites it is increasing in an exponential way from year to year. In the year 2007 the number of mobile friendly websites is 1 million, in this year it counts to 150 million, over ten years it is increased in a greater way.Because ...

Based on the method of conduct1. Structured Group DiscussionThe topic is given to the team members and the time frame is allotted to the team members wherein they come and present the GD. This is commonly followed technique.2. Unstructured Group DiscussionIn this type candidates decides the topic and present with the mutual consent. This can be fruitful or even it can kill the time also. Because, sometimes they would have selected irrelevant topics so to avoid problems in unstructured discussions you can verify the topics before they present those.3. Role PlayIts a unique way of enhancing skills. The candidates are ...