When you own a start-up, it’s true that you may have to wear many different hats within your organisation. Also, most of the times due to small team everyone needs to wear different hats in order to get the company of the ground. Being a start-up you will have to face unique challenges when it comes to marketing. When budgets are restricted with limited resources, the entrepreneur fits in a tight spot to get their name visible to the public.Also, when an entrepreneur hail from a completely different technical background, it becomes difficult to understand and gulping the core principles ...
Neil Patel being the co-founder of KISSMetrics, HelloBar, Quick Sprout, and Crazy Egg, have some serious skills with conversions, web analytics, growth hacking, social media marketing and content marketing strategy. Some of the world’s biggest companies such as Amazon, NBC, Viacom, Google, General motors have consulted Neil Patel.The Wall Street Journal has given a title of ‘ Top influencer on the web ’ and he was also recognised as a top 100 entrepreneur under the age of 30 by President Obama. Neil Patel is been active on all top social media platforms like Facebook, twitter and LinkedIn.Being the founder and ...
Leadership is very important in any organization, it’s an extraordinary skill to make profound decisions and inspire them to perform well. It is a process of driving entire team towards the organizational goal with constantly improving and showing the value to the team members. Leadership facilitates organizational success by creating responsibility and accountability among team members. This is how you can increase the value of the organization.There are lot many leadership styles which exists in working environments. The culture and goal determines the leadership style. Let us name and understand in just a sentence: Laissez-FaireA laissez-faire leader does not directly ...
Creating Viral Video is really an accident. But to facilitate Digital Marketers we are breaking down the formula. Throughout the years many companies have tried their best to present a viral video. Only few were successful. Creating a Viral video is really a complex task it’s almost like a risk involved in Movie Making. We may assume that it may go viral but always we will be left out with less number of shares or likes on Facebook or any other social channels. Being in Business you might align the video concept to revolve round your products or services, but ...
In this Digital Age spying on Competitors is the best way to enhance your Business. Each and Every Businesses is struggling for qualified customers and conversions. When nothing works out Facebook is the best medium to generate leads for your Businesses. Generating Leads or any engagements on the Brand will be a challenging aspect. It’s tricky too, you need to first have a campaign goal in order to start the campaign, most of the businesses will fail selecting the type of Ad from Facebook. Lot more options in any segment will be confused but in order to be clear in ...
Brand awareness will increase the amount of people that are familiar with your business. It’s necessary for your products and services to be successful. After all, if no one knows about your business and no one uses it, what is your goal?Creating brand awareness is never a one-strategy approach fits all. It even requires tailoring while campaigns are running. Moreover, you can’t choose one strategy and hope it will be enough. Brand awareness stretches across public relations, digital marketing, social media, and so on, all of which work together to create your distinctive brand image. If someone can look at ...
I have been speaking to many entrepreneurs & Established Company CEO’s on Service Marketing challenges. Services Marketing is of a broad category of marketing services on selling anything that is not a physical product. Any method that can communicate the service’s appeal and approach on benefits to customers is a valid approach, including informational content, promotions, Digital Marketing and many other kinds of marketing materials.Service Marketing are of three types organizations that provide services to individuals (business-to-customer, or B2C), and organizations that provide services to other organizations (business-to-business, or B2B) & Customer to Customer (C2C) so the marketing mix varies ...
Building organic traffic isn’t easy, if anyone tries to convince you on this then you need to think for a while because it doesn’t happen overnight and you need to invest time and lots of energy to generate organic traffic. Let me put it in this way “Organic Traffic means the content you put on your website today will drive traffic tomorrow” You don’t find higher ROI in paid traffic because it lasts until you have budget loaded then it disappears like your budget. Organic Traffic is the crucial methodology which will stay for longer days and helps you generate ...
1. Operational ChallengeIt’s a challenge faced with the internal team or with the company process, task flow management, project management, skills problem or any kind of issues aligned with the company. There might be lot many first you need to pull out a paper and pen to list out the major challenges you are facing inside your organization or in your client’s company. If you need to know about your client operational challenges then you need to spend time and brainstorm to get relative answers. So, list out the challenges you are facing in one column and write the solution ...
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